Beyond the SERP: The Essential Guide to Generative Engine Optimization (GEO) for SaaS Brands
The digital landscape is undergoing a seismic shift. For over two decades, SaaS brands have relied on traditional Search Engine Optimization (SEO) to capture demand, fighting tooth and nail for the coveted top spots on Google’s search engine results pages (SERPs). But the rules are changing. The rise of AI-powered answer engines—like Google’s Search Generative … Read more